auntie anne’s franchise cost

If you’re looking to start your own business and have a passion for pretzels, Auntie Anne’s might be the perfect franchise for you. However, before investing your hard-earned money, it’s important to understand the costs involved in opening an Auntie Anne’s franchise. In this article, we’ll break down the franchise cost and other important details you need to know.

What is Auntie Anne’s?

Auntie Anne'S LogoSource:

Auntie Anne’s is a popular American chain of pretzel shops that was founded in 1988 by Anne F. Beiler and her husband in Pennsylvania. The company has since grown to over 1,600 locations worldwide, serving freshly baked soft pretzels, pretzel dogs, and other snacks. Auntie Anne’s is known for its high-quality ingredients, hand-rolled pretzels, and friendly customer service.

Franchise Cost

Franchise CostSource:

The total cost of opening an Auntie Anne’s franchise can vary depending on various factors such as location, size of the store, and equipment needed. According to the company’s official website, the initial investment required to open an Auntie Anne’s franchise is between $196,000 to $393,000. This includes the franchise fee, which is $30,000, and other expenses such as rent, equipment, inventory, and employee salaries.

It’s important to note that this initial investment does not include ongoing expenses such as royalties, advertising fees, and other operational costs. These additional expenses can range from 7% to 10% of monthly gross sales.

Franchise Fee

Franchise FeeSource:

The franchise fee is a one-time payment that grants you the right to use the Auntie Anne’s trademark, systems, and support. As mentioned earlier, the franchise fee for Auntie Anne’s is $30,000. This fee is non-refundable and must be paid in full before you can open your store.

Other Expenses

Other ExpensesSource:

In addition to the franchise fee, there are other expenses you need to consider when opening an Auntie Anne’s franchise. These expenses include:

  • Real Estate: You will need to rent or buy a commercial space for your store. The cost of real estate can vary depending on the location and size of the store.
  • Equipment: You will need to purchase equipment such as ovens, mixers, and display cases. The cost of equipment can range from $50,000 to $75,000.
  • Inventory: You will need to purchase initial inventory such as pretzel dough, toppings, and other ingredients. The cost of inventory can range from $10,000 to $15,000.
  • Training: Auntie Anne’s provides a comprehensive training program for new franchisees. The cost of training is included in the initial investment, but you will need to pay for travel and lodging expenses.
  • Legal and Accounting Fees: You will need to hire an attorney and accountant to help you with legal and financial matters. The cost of these services can vary depending on your location and the complexity of your business structure.

Financing Options

Financing OptionsSource:

If you don’t have enough capital to finance your Auntie Anne’s franchise, there are several financing options available. Auntie Anne’s has partnered with various lenders to provide financing options to qualified candidates. These lenders offer loans with competitive interest rates and flexible repayment terms.

You can also apply for Small Business Administration (SBA) loans, which are guaranteed by the government and offer lower interest rates than traditional loans. SBA loans can be used to finance various expenses such as real estate, equipment, and working capital.

Profit Potential

Profit PotentialSource:

The profit potential of an Auntie Anne’s franchise can vary depending on various factors such as location, competition, and marketing efforts. According to the company’s Franchise Disclosure Document (FDD), the average gross sales for an Auntie Anne’s store in 2019 was $499,932. However, this does not guarantee that you will achieve similar results.

It’s important to conduct thorough market research and create a comprehensive business plan before investing in an Auntie Anne’s franchise. You should also consult with financial and legal professionals to ensure that you make an informed decision.


Opening an Auntie Anne’s franchise can be a lucrative and rewarding business opportunity for those who have a passion for pretzels and entrepreneurship. However, it’s important to understand the costs involved and the potential risks before investing your money. By conducting thorough research and seeking professional guidance, you can increase your chances of success and achieve your business goals.